What’s also incredible is that, despite some obviously fraught circumstances for some publishers in particular, circa £90m of turnover from the now defunct Polestar Sheffield web and gravure operation has just been absorbed elsewhere – not all of it in the UK, admittedly (see boxout, below). And some of the group’s other work has migrated further down the print foodĬhain and gone from being printed web offset to sheetfed. Some titles that were produced web offset at Polestar are now being printed gravure, while other work has switched to in-house coldset production at the print plants of Polestar’s former newspaper customers. Some work that was gravure printed at the group is now being printed web offset. “If you were to shake all of the supplements out of the newspapers you have got heatset, coldset, and gravure in there, and as a punter you don’t care how it has been printed.”Įvents at Polestar have indeed seemed to result in a blurring of the old divides. There’s a market for long-run printing,” he states. “The Polestar debacle has proved two things: it’s a European market, and it’s not just a gravure or web offset market. Rather, there’s a market for long-run products, says Wyndeham Group chief executive Paul Utting, and these products might be produced using any number of printing technologies. It seems there’s no such thing as a straight up and down web offset market anymore. Recent seismic events involving the demise of Polestar – which was the country’s biggest commercial and publications printer – have certainly proved one thing.
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